Dewey Does 110% (Dew110) Novelty T-Shirt Products form the heart of the Dewey Does Novelty Tees collection. These vibrant, motivational graphic tees inspire kids, youth, and families to give 110% effort in reading (Read110), sports/play (Play110), and everyday life (Dew110).

Key Features of the Category

• Target Audience: Kids, youth, and the whole family—with matching options for men’s, women’s, unisex, youth, and baby/infant sizes. Designs appeal to boys, girls, and all-gender wear.
• Core Message & Branding: Centered on Dewey, a fun, energetic 9-year-old sports-loving character who promotes resilience, teamwork, hustle, and maximum effort. Popular slogans include “Dew110%”, “All Sport Logo”, “Always Hustling”, and more. Styles feature bold sports graphics, full-back prints, graffiti/streetwear vibes, and colorful motivational designs.
• Style & Fit: Premium softstyle, heavy cotton, long-sleeve, hoodies, and more. Comfortable for school, sports, casual wear, and active lifestyles.
• Themes & Collections: Bedrock Collection (All Sport logos), Graffiti/Streetwear, Inspirational quotes, Back-to-School, Baby & Youth, and active lifestyle lines.

Promotions & Giveaways

Shoppers enjoy exciting free giveaways and promotions, such as:

• Free ‘I Love My Dewey Does Coloring Workbook’ with the purchase of any two Dewey Does youth tee shirts (available exclusively at the Dewey Does Novelty Tee Shop).
• Weekly Tee Shirt Giveaways (e.g., “What does Dewey Does do?” designs) in partnership with hosts like Tommy Ommy’s ‘Straight from the Basement’ sports podcast—new winner every week while supplies last.
• Additional seasonal promotions, posters, and community giveaways tied to events and social channels.

Impact & Foundation Support

These aren’t just tees—they’re part of a bigger mission. For each purchase, a percentage (or portion) of proceeds helps fight childhood obesity through the Dewey Does [Cares] Foundation (a 501(c)(3) since 2005/2006). Funds support youth sports programs, outdoor activities, literacy initiatives (“Books For a Cause”), healthy habits, and community events that get kids active and inspired.

Your purchase directly fuels real change: more kids reading, playing, and building lifelong healthy habits